Mission

To build stronger communities by partnering with brands, athletes, and organizations to inspire and affect positive change.

Values

  • Integrity

    We value and respect the people and things around us, which guides our behavior and serves as the foundation on which we build relationships and trust.

  • Modesty

    We understand the limits of our experience and perspective which compels us to be attentive to others and take the time to understand them.

  • Passion

    We believe in what we do and that energy keeps us focused, curious and resilient while we remain persistent and relentless in pursuit of our goals.

  • Accountability

    We are responsible for our words, actions, and results, which drives a greater sense of ownership and alignment on what we are trying to achieve.

  • Creativity

    We are inspired by a way of thinking that challenges and helps us find innovative solutions and create opportunities out of problems.

  • Teamwork

    We know that our best work is not produced by individuals but through our combined experience, collaboration and supporting those around us.

Our Team

Rick Nadeau
Managing Director & Principal Consultant

Rick has 25+ years of industry-specific knowledge and a track record of driving business growth through youth programs, community engagement and fan experiences. Most recently, he was the Vice President of Social Impact and Fan Engagement at MSG Sports working on behalf of two of the most iconic brands in sports - the New York Knicks and the New York Rangers.

As a leader and key industry strategist, Rick has provided the vision and operational expertise to create and deliver hundreds of brand activations, social responsibility initiatives, community platforms, youth sports programs, fundraising campaigns, and special events.

Rick is recognized as one of professional sports' most successful youth engagement specialists. In 2016, he was integral to the planning and rollout of the Junior Knicks and Junior Rangers platforms often cited as best practices across the NHL and NBA. Rick led all key aspects, including building strategic partnerships with USA Hockey and USA Basketball, grassroots sports organizations, athletic facilities, and civic leaders. He oversaw the day-to-day marketing, operational and financial efforts, as well as the integration and activation of program sponsors. As of 2022, the platforms have grown to engage more than 200,000 kids annually across the Tri-State.

An advocate for greater diversity, equity, and inclusion in sports, Rick has helped establish and manage partnerships with dozens of government agencies, community-based organizations, and industry-related non-profits to provide scale and infrastructure for key social impact initiatives. Those partnerships have included the New York City Department of Parks & Recreation, the New York City Department of Education, the NYC Housing Authority, You Can Play, The Aspen Institute, Positive Coaching Alliance, and R.I.S.E. amongst many others.

Rick managed a collaborative effort with the PWHPA, MSG Network, NHL Network, and NBC Sports which culminated on February 28, 2021, when Madison Square Garden hosted the first women’s hockey game in the building’s history helping raise the visibility and profile for professional women’s hockey.

Over the past decade, Rick has helped raise more than $10M in support of non-profit organizations by spearheading a variety of fundraising and charitable initiatives that include casino nights, golf outings, alumni charity games, dinners, memorabilia auctions, and giving campaigns.

In addition to being actively involved in a variety of community and youth sports organizations, Rick also serves on the Board of Directors for Playworks New York/New Jersey helping kids access and experience the social, emotional, and physical benefits of play.

Rick is a graduate of the University of Massachusetts at Amherst and currently lives in Massachusetts with his wife Emily and their two daughters.

Olivia Williams
Associate Consultant

Olivia is currently pursuing her MBA and MS in Sport Management at the University of Massachusetts Amherst, with graduation set for May 2025. With a strong mix of academic and athletic experience as a former NCAA ice hockey goalie, Olivia has developed a unique perspective on teamwork, leadership, and dedication that she brings to her work in the sports industry.

She has gained valuable hands-on experience with organizations like the New York Islanders, where she helped coordinate large-scale community events, supported youth hockey programs, and provided insights to enhance business operations. 

In addition to her work in sports, Olivia has excelled in roles focused on operations, marketing, and sales. She has a proven track record of improving efficiency, leading onboarding programs, and connecting with customers, which she demonstrated during her time at Halp Technologies and Athletic Knit Corporation. Olivia is passionate about leveraging data and creativity to drive growth and innovation in the sports industry.