For sports marketing professionals navigating the landscape of community engagement, it's crucial to identify and measure the impact of their efforts accurately. While the task might seem daunting and confusing, focusing on three key metrics—participation, database growth, and financial impact—can provide valuable insights and drive effective strategies in engaging local communities and the next generation of fans.

Building brand trust is crucial in today's marketing landscape. It establishes strong connections, fosters loyalty, and differentiates a brand. Trust drives customers to choose and recommend the brand, impacting its success.

If evaluating and rebalancing your social impact portfolio is not already part of your January routine, now is a great time to review the performance of all your community events, programs, and initiatives. Here are 3 things I would encourage you to consider as you start the process of weighing changes for the year ahead.

For decades, professional sports leagues, teams and athletes have been giving back to the sports they love. It has been a logical and simple way of acknowledging the roots of the game and to say “thank you” to those who invest so much to create opportunities for us all to experience the joys and benefits of playing sports.